Check out these resources for additional details on questions answered in the video:
- Duplicate Content: check out Susan's blog post, Demystifying the "duplicate content penalty."
- Website Design: we've written a thorough set of Help Center articles on creating a Google-friendly site.
- Meta tags: you can read our Help Center article on how to block or remove pages using meta tags.
- Local Search: Some tips to rank well for local searches include signing up with Google's Local Business Center, registering the appropriate top level domain or using the geographic target tool in Webmaster Tools.
- Problems with Webmaster Tools: check the Webmaster Tools subgroup in our Help Group. If you're experiencing errors, other webmasters may be experiencing the same. In the past, we've pinned a message at the top of the Webmaster Tools subgroup to let users know we're aware of a problem and working to fix it.
Hi everyone, I'm Reid from the Search Quality team. Today I'd like to answer some of the unanswered questions from our latest round of popular picks.
Searchmaster had a question about duplicate content. Understandably, this is a popular concern from webmasters. You should check out the Google Webmaster Central Blogwhere my colleague Susan Moskwa recently posted "Demystifying the 'duplicate content penalty'"which answers many questions and concerns about duplicate content.
Jay is the Boss wanted to know if e-commerce websites suffer if they have two or more different themes. For example, you could have a site that sells auto parts, but also sightseeing guides. In general, I'd encourage webmasters to create a website that they feel is relevant for users. If it makes sense to sell auto parts and sightseeing guides, then go for it. Those are the sites that perform well, because users want to visit those sites, and they'll link to them as well.
emma2 wanted to know if Google will follow links on a page using the "noindex" attribute in the "robots" meta tag. To answer this question, Googlebot will follow links on a page which uses the meta "noindex" tag, but that page will not appear in our search results. As a reminder, if you would like to prevent Googlebot from crawling any links on a page, use the "nofollow" attribute in the "robots" meta tag.
Aaron Pratt wanted to know about some ways a webmaster can rank well for local searches. A quick recommendation is to add your business to the Local Business Center. There, you can add contact information as well as store operating hours and coupons as well. Another example, or a tip, is to take advantage and purchase a country-specific top-level domain, or use the geotargeting feature in Webmaster Tools.
jdeb901 said it would be helpful if we could let webmasters know if we are having problems with Webmaster Tools. This is an excellent point, and we're always thinking about better ways to communicate with webmasters. If you're having problems with Webmaster Tools, chances are someone else is as well, and they've posted to the Google Webmaster Help Group about this. In the past, if we've experienced problems with Webmaster Tools, we've also created a "sticky" post to let users know that we know about these issues with Webmaster Tools, and we're working to find a solution.
Well, that about wraps it up with our Popular Picks. Thanks again for all of your questions, and I look forward to seeing you around the group.
Related: Advanced Website Diagnostics with Google Webmaster Tools Dynamic URLs vs. static URLs Demystifying the "duplicate content penalty" Webmaster Tools made easier in French, Italian, German and Spanish