Tool Tip: Preview your ads

Searching for your clients' ads can be a daily occurrence, especially for a time-sensitive or high-priority campaign. But what if you want to see an ad in a campaign targeted to another geographic location? Or, what if you don't want to accrue any extra impressions, since searching for an ad repeatedly can change the position in which you see it?

The Ad Preview Tool will allow you to search for the ad you're interested in without accruing impressions. It's your window into which ads are active and running across the country or around the world.

[Click to view full size image]

Access the Ad Preview Tool in the Tools menu of your account or through the direct link here and get a new view of your ads.

Posted by Brian Tanaka, Optimization Specialist

[Link] - from AdWords Agency Blog Related From Google Blogs: Engagement Works C'est fini! John F. Stratton, New York Thanksgiving Holiday Airport Traffic Decreased Nationwide

Quick and easy display ads

We've just launched the beta version of the Display Ad Builder tool, which will allow you to create and customize image, animated, and Flash ads for the Google content network from within your client's account. If you've ever struggled with design resources for creating display ads or needed to whip something up for a client at a moment's notice, the Display Ad Builder may come in handy next time those situations arise.

Within the tool, you'll find templates that range from highly customizable to more finished styles. You can edit these templates and supply your own copy, logos, and images to make the message your own. We'll be adding more templates as we move out of the beta stage, so check back for additional options.

For more details on the Display Ad Builder and how to use it, see our Display Ads 101 site or watch this video tutorial.

Posted by Ryan Hayward, Product Marketing Manager

Link - from AdWords Agency Blog
Related:
Education webinar: new date
Make the grade: Education webinar
AdWords API update: Local Database Sync available
Using Google Analytics reports in AdWords

AdWords Editor 6.5

As you may have heard, we just released version 6.5 of AdWords Editor, our free online account management tool. If you're already using AdWords Editor, you will be prompted to upgrade automatically. If you're new to AdWords Editor, you can download the latest version here.

To keep you up to date, we've compiled a sneak peek into some of the new features you can expect with version 6.5:

• Horizontal scrolling in the data view and auto-sizing columns.
  
  
• Calendar picker for performance statistics and campaign end dates.
  
  
• New Keyword Opportunities tool to help you find new, relevant keywords for your campaigns. Use the expansion feature to generate keyword ideas from words or phrases, or the multiplier feature to combine lists of terms to create new keywords.

For full details of these and other new features, please see the release notes. And if you have questions about the benefits or functionality of AdWords Editor, have a look at our frequently asked questions and our Help Center.

Posted by Kerrie Lenhart, Product Specialist

Link - from AdWords Agency Blog
Related:
Education webinar: new date
Make the grade: Education webinar
AdWords API update: Local Database Sync available
Using Google Analytics reports in AdWords

AdWords API update: Local Database Sync available

Our AdWords API team just announced the AdWords API Local Database Sync project. The AdWords API provides developers a way to manage large accounts quickly and easily by connecting directly to the AdWords platform, and this project is aimed at helping to improve that efficiency.

The scripts that make up the project can be used to schedule reports using the AdWords API, store the results in a local database (using SQLite), and then run queries against the database. Since keeping your AdWords account information in a local database that's updated by calls to the API can be faster and more cost-effective than calling the API directly multiple times, the API Local Database Sync will help developers who don't yet have a way to synchronize their local database.

For more information on this project and lots of technical details, visit the AdWords API blog and the project's home on the Google Code site.

Posted by Cathy Bishop, Creative Team
Link - from AdWords Agency Blog
Related:
Google Affiliate Network Help Center Launched
Google Affiliate Network Scheduled Downtime
Using Google Analytics reports in AdWords
Optimize for the Conversion Optimizer

Using Google Analytics reports in AdWords

Make your Google Analytics reports work double-time for you: first, use them to make decisions about how to optimize your client's site, then use the data to create successful AdWords campaigns.

The Referring Sites report in Google Analytics is where you'll find details on web pages that are driving traffic to your client's site. By looking at this report, you can identify relevant sites that attract users interested in your client's offerings. These are the perfect sites on which to place your client's ads.

Import the referring sites from Analytics into a placement targeted campaign in AdWords. That way, you'll target your client's ads to users who will find them most relevant. For details on how to do import the referring sites from Google Analytics into AdWords, check out the short video below.



Posted by Will Crew, Agency Team

Link - from AdWords Agency Blog

Related: You Cut Quite a Profile Decoding Google Analytics

Optimize for the Conversion Optimizer

If you're interested in using Google's Conversion Optimizer tool for your clients' campaigns, but are having trouble meeting the requirement of 100 conversions over the past 30 days, we'd like to help. We've compiled some tips below to boost your clients' conversions in order to be able to use the Conversion Optimizer for their keyword-targeted campaigns.

- If your client is willing to increase advertising spend, and:

• is regularly hitting their budget, you can increase their budget.
• is not usually hitting their budget, you can increase their CPCs in the ad groups of the affected campaign. Higher CPCs can help improve their Ad Rank, which can lead to better-converting clicks.
  

- If your client is not willing to increase their advertising spend, they may consider moving their conversion tracking code to a more prominent - yet still valuable - page on their site.

For example, if your client sells insurance, they can move the code from the "Thank You" page after a signup to the page where someone requests a quote. They'll still see data for meaningful actions on the site, while increasing the likelihood of receiving conversions since more people reach the quote page. [Note: if they do move the conversion tracking code, wait about two weeks before implementing Conversion Optimizer to allow the system time to adjust to the change.]

For more tips on reaching the conversion threshold requirement for the Conversion Optimizer, visit our Help Center.

Posted by Cathy Bishop, Creative Team
Link - from AdWords Agency Blog
Related: So trendy　　Tune in to the TV Ads YouTube channel