In thinking about this session, I took away these major points:
- Optimizing is simply modifying your account to improve its performance. Optimizing can take many shapes and can involve just a few minor tweaks or mass changes.
- Before optimizing, take some time to define your optimization goals - improving account quality, site traffic, conversions (donations, volunteer sign-ups), account manageability, etc.
- Use these best practices to optimize your keywords: steer clear of very general keywords; include negative keywords; avoid duplication of keywords across Ad Groups; and include all variations and common misspellings of your keywords.
- Once you've optimized, you're not entirely done! Be sure to monitor performance after two weeks and refine your campaign based on analysis of what is and isn't working.
To register for or learn more about our webinar series, including the next three sessions, please visit NTEN's site.
Posted by Kristie, Google Grants Team
Link - from Google Grants Blog
AdWords for disaster relief
Nonprofit Success Story with Google Grants
Grants Account Tour: AdWords Editor
Grant recipients helping victims of India floods