Saturday, October 18, 2008

Fall is webinar season

In the spirit of the back-to-school season, we have a very large curriculum of free upcoming advertising webinars to help you prepare, optimize, and expand your campaigns. Here's a breakdown of the material:

Subject: Website Optimizer - Test and enhance your site - Register here

: Tuesday, August 26, 10:00 AM PDT
Instructor: Tom Leung, Google Business Product Manager
Class Description: Thinking of redesigning your site? With Google's free Website Optimizer, you can test different layouts for key pages of your website, and measure exactly which one generates most sales or leads. The webinar will provide you with an introduction to Website Optimizer and website testing.

Subject: Holiday webinars - Register here

: Wednesdays, August 27, September 3, September 10, 10:00 AM PDT
Instructors: Members of the AdWords Retail and Tech B2C Teams
Class Description: The holidays may seem far off, but it's never too early to start planning. To help you get a jump start on the season, we've designed Unwrapped: Retail Holiday Guide, a series of three free webinars featuring tips and strategies for running and tracking successful holiday campaigns. All advertisers are welcome to register, though the sessions are tailored to retailers and those marketing to consumers. To get the most impact out of this series, we recommend attending all three webinars:

Setting the Stage: Make the Most of the Holiday Season
Wednesday, August 27, 2008, 10:00 AM PDT

Expanding Reach: Find Your Target Audience
Wednesday, September 3, 2008, 10:00 AM PDT

Analyze & Simplify: Measure Success & Streamline the Buying Process
Wednesday, September 10, 2008, 10:00 AM PDT

Subject: How to effectively reach your audience on social media sites in the content network - Register here

: Wednesday, September 3, 10:00 AM PDT
Instructor: Anastasia Leng, Social Media Specialist
Class Description: What is social media? Learn what kind of users visit social media sites and what they're doing once there. Obtain an overview of the social media sites in the Google content network.You will also learn what tools Google offers you to effectively reach the users you need, including Demographic Bidding and Reports, User Interest Placements, and Enhanced Online Campaigns.

Subject: Optimizing in AdWords Editor - Register here

: Thursday, September 11, 10:00 AM PDT
Instructor: Taylor Marcus, AdWords Editor Specialist
Class Description: If you're an AdWords Editor power user, we have excellent news. We'll be hosting an 'Optimizing in AdWords Editor' webinar to help you learn to how to more efficiently optimize your campaigns. Taylor Marcus, an AdWords Editor specialist, will demonstrate how to use AdWords Editor to achieve ROI best practices, improve and maintain account health, and utilize different ad formats.

To stay on top of these and more of our free webinars for advertisers, check this calendar for updates.

Posted by Christian Yee, Inside AdWords crew

Link - from Inside AdWords
Quality Score improvements
AdWords system maintenance on August 23rd
New features in Website Optimizer
Separate metrics for Google and search partners are now available

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