Google Announces Partnership with Harris Corporation

Today, Google has partnered with Harris Corporation to enable media companies to more easily make their inventory available to Google TV Ads advertisers through Harris' current traffic systems' inventory tools. Harris Corporation is a worldwide leader in TV advertising traffic, scheduling and billing systems. This partnership will make it easier for our television inventory providers to manage their media sales through the Google TV Ads platform within the existing Harris system.

How does it work? As an inventory owner, you can choose which inventory you'd like to make available to advertisers through Google TV Ads. As advertisers upload their ads and bid the clearing price for your inventory, the spots are delivered from Google's system to the Harris traffic system where they follow the spot placement rules you've already set up. As spots are approved and aired the Harris service returns verification details to Google's system.

If you're a TV inventory owner and would like to learn more about how you can make your inventory available through Google TV Ads, visit our AdSense for TV website.

Posted by Kate Pacher for Google TV Ads

Link - from Traditional Media Let's Take
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