You can take advantage of this option when you register your data feed in your account. Select the type of feed you're registering and then chose from a drop-down list of feed formats. We'll automatically format your feeds for proper integration and uploading into Google Product Search.
We hope this new uploading option makes it easier and more convenient for merchants everywhere to upload their items to Google Product Search. If you're submitting feeds to other shopping engines, you can begin submitting your products for inclusion right now, and start driving traffic to your site with very little effort or time required.
If you're an existing Google Product Search provider, please continue submitting your feeds in the Google Base format to take advantage of optional and custom attributes.
For more details and step-by-step instructions about uploading with alternative feed formats, please visit our Help Center article.
Posted by: Jessica Ng, Product Marketing Manager
Link - from Google Base Blog
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