Thursday, October 16, 2008

Reminder: Hands-On Google Analytics Training this Monday - SendMeRSS

This is a quick highlight on, and reminder to register for, Justin Cutroni's upcoming seminar at Emetrics DC this Monday, October 20 -- Google Conversion University . The seminar is a good idea for anyone who wants to get some hands-on exposure and training on efficient and practical data-driven marketing using free tools from Google, especially Google Analytics, but also Website Optimizer, Ad Planner, Insights for Search, and Webmaster Tools. The training will be geared towards the intermediate user, but both experts and beginners will profit from attending. And it will be led by one of the most knowledgeable, fun and engaging practitioners around - Justin Cutroni.

Justin is a Google Analytics Authorized Consultant from Epikone, and also the author of Google Analytics Shortcut. Also, he's a staunch Boston RedSox fan who is probably biting his nails as I post this (the Red Sox are a baseball team in the playoffs, but are having a tough time against the Tampa Bay Rays). We're pulling for you Justin. Whatever happens to his favorite team, you can expect a fun and enriching day full of real world marketing concepts and techniques, including an examination of tracking and optimizing a site like, with a look at site branding and keyword campaigns and the tracking needed to improve both.

The class will be small with a lot of hands-on training, and is relatively inexpensive at $295 for the day. Justin will be able to discuss and troubleshoot your own site and campaigns, as well as web analytics implementation and goals. To attend, simply register or modify your existing registration.

Link - from Google Analytics Blog
Conversion University at Emetrics DC Next Week
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