Wednesday, October 1, 2008

A Time for Enrichment

Over the next few days, we're attending three conferences, Online Market World and Startonomics, both this week in San Francisco, and SMX East, next week in New York City.

We would highly recommend all three - more details about the shows are below and you can register at the websites. Maybe we'll see you there! We've always found that we learn more in one day at these conferences then we do in weeks of sitting in front of our computer screens. Nothing helps us stay up-to-date more than having conversations with other smart people and learning new skills in seminars.

Also, some authors who are near and dear to our heart are doing book signings at two of the shows, where they will be giving away copies of their informative and cutting edge books.

Online Market World (San Francisco)
This conference starts Wednesday and runs through Thursday in San Francisco. If you're doing any marketing or selling on the web, this is going to be a smart show for you. Take a look at this agenda. You might want to check out Web Analytics Glory in Just 30 Minutes: Measure More Than Clicks which will be presented by our own Avinash Kaushik on Thursday at 11:45am. Afterwards, he'll be doing a book signing and giveaway of Web Analytics: An Hour A Day in the lunch area at 12:30pm for the first 500 people who show up!

Google will also have a booth that you can stop by in the expo hall, and there will be a book signing there as well. Tim Ash with SiteTuners, a Website Optimizer Authorized Consultant, is the author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions. He will be singing books at the booth from 4:15pm to 5pm on both Wednesday and Thursday. Tim will be speaking on Wednesday at 3:00pm in the panel Advanced PPC: What It Is, How to Avoid the Pitfalls. Then on Thursday, Tom Leung from the Google Website Optimizer team will be part of a panel on Landing Page Testing Best Practices. Tim's book signings will happen directly after these talks.

Startonomics (San Francisco)
This new show is also taking place this week on Thursday in San Francisco. It's a comprehensive one day show for entrepreneurs - and those thinking of becoming entrepreneurs - to connect with each other and be inspired by those who've already walked the start-up path. Our friends Dave McClure and Jeff Veen will be speaking, among others. Take a look at the day's sessions where you can learn about very facet of making an idea a reality, from product design, marketing and monetization to scalability and strategy.

SMX East (New York City)
Then next week, SMX (Search Marketing Expo) East starts in New York City from October 6th to the 8th. Search marketing is of course right up Google's alley and Google Vice President of Search Sales and Sales Operations Tim Armstrong will be making a keynote during the show on Tuesday morning, after which, Avinash will be doing another book signing and giveaway at the Google booth.

Then, at 3:15pm on Tuesday, Jon Diorio on the Website Optimizer product team will participate in a panel on "Landing Pages & Multivariate Testing", after which Bryan Eisenberg from FutureNow, another Website Optimizer Authorized Consultant, will be at the Google booth doing a free book signing of his book, Always Be Testing: The Complete Guide To Google Website Optimizer.

At 4:45pm on Tuesday, Avinash will be speaking on a panel called "Paid Search Analytics." I will also be presenting on behalf of Google Analytics and Website Optimizer on Tuesday in a theater presentation.

Members of our team will be at all the shows, and again, we hope we run into some of you!


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