Simply enter a keyword related to your product or service, and we'll provide you with a list of relevant TV programs to choose from. You can access this feature during the 'Target Campaign' step when setting up a TV campaign.
To learn more about how this works and to watch a demo video, check out the blog post on the Traditional Media Blog.
Posted by Emel Mutlu, Inside AdWords crew
[NFGB] Link - from Inside AdWords