Friday, November 28, 2008

GWO + Magento = A-OK...O

We wanted to let you know about a cool new integration of Website Optimizer with Magento. Magento is a feature-rich open source ecommerce platform. They just announced their 1.1.7 release, which includes integration of Website Optimizer, and it's really slick. To set up your experiment, just cut and paste a URL from Website Optimizer into Magento, and voila- your experiment is ready to go. This makes it super easy to test new content (like product descriptions and images) to see what drives the most sales.

Take a look at the integration in action:

Link to video

If you want to learn more about how you can use Magento and Website Optimizer together, we're doing a joint webinar next Wednesday, 12/3, at 9:30am PST. During the free webinar, we'll provide some tips and tricks for using GWO on an ecommerce site. We'll also be doing some live landing page critiques. If you want your page to be considered, leave a comment here. You can register here for the webinar. Hope to see you there.

[NFGB] Link - from Official Google Website Optimizer Blog
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