Friday, November 21, 2008

Optimisation Essentials (Part III)

Position for performance - be noticed

This is the final video installment in our three-part series on Optimisation Essentials for AdSense for content. We've covered the best-performing ad unit sizes and taken a look at how to design your ad units for good-looking ads. However, even if you have large, well-designed ad units, they won't perform for you unless your users can see them!

So what can you do to ensure your ad units get noticed? Place your ads where users are likely to look.

We've also made a heatmap to show you where the best placements are on a typical page. Great positions include:
  • Above the fold of a page (the section of the page a user can see without scrolling)
  • At the end of an article
  • Aligned with content
But don't just take our word for it - every website is different. Make sure you use your judgment of how visitors interact with your pages to determine good ad placements. Position your ads so that they're visible, but be careful of intruding on the experience of your site's visitors. Most of all, think like a user and you'll be able to balance your website's content with a successful ad strategy.

Posted by Mel Ann Chan - AdSense Australia Optimisation Team

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