Let's say you're considering adding the keyword new york to one of your ad groups, and you're curious about what kind of search volume that keyword normally receives. You're interested in data pertaining to English-language queries in the United States and Canada, and you want data about that exact keyword--not any of its synonyms. In order to retrieve that search volume data, the following SOAP request body would be appropriate:
<Body>
<getKeywordVariations>
<seedKeywords>
<negative>false</negative>
<text>new york</text>
<type>Broad</type>
</seedKeywords>
<useSynonyms>false</useSynonyms>
<language>en</language>
<countries>US</countries>
<countries>CA</countries>
</getKeywordVariations>
</Body>
If you make that SOAP request to the AdWords API v13, you'll get a (large) number of results back--around 200 potential variations on the keyword new york, like new york hotels or brooklyn new york. Each variations will have its own set of search volume data associated with it, and that data is all potentially useful. For the purposes of this example, though, what we're interested in is seeing the search volume data for our seed keyword of new york. Your original seed keyword(s) will always be included in the results you get back from getKeywordVariations(), so your code can loop through the results until it finds the one that matches your original request. In this case, the XML for the result entry looks like:
<moreSpecific>
<text>new york</text>
<language>en</language>
<advertiserCompetitionScale>5</advertiserCompetitionScale>
<avgSearchVolume>68000000</avgSearchVolume>
<lastMonthSearchVolume>83100000</lastMonthSearchVolume>
</moreSpecific>
So now we know, that over the past twelve months, the average monthly search volume for the keyword new york was 68,000,000 queries, and last month the search volume made it all the way up to 83,100,000 queries. New York is a popular town!
Hopefully the additional data returned by the getKeywordVariations() method in AdWords API v13 will make it even easier to target and optimize your AdWords campaigns.
--Jeffrey Posnick, AdWords API Team
| Link - from AdWords API Blog Related From Google Blogs: Street View elects DC, Baltimore, and Seattle Geo tools for election day AdWords API Version 13 Now Available Happy Holidays! Enjoy more API units |
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