An esteemed panel from General Mills, MRM Worldwide and Google will showcase the results from the digital campaign, YouTube contest and ad effectiveness research.
John Williams of General Mills will provide a campaign overview, Shane Robbins of MRM Worldwide will recap the campaign strategy and Angela Reynar of Google, Inc. will highlight the ad effectiveness research, which measured brand lift, online behavior and offline sales.
Click HERE to register for and attend the event.
Password: googleCPG
Password: googleCPG
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Posted by Ashley Hedges
CPG Account Planner
Posted by Ashley Hedges
CPG Account Planner
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