Friday, December 12, 2008

12/18 Webinar: Nature Valley Case Study

Please join us for the Nature Valley "Where's Yours Case Study" presentation on Thursday, December 18, 12pm- 1pm EST.

An esteemed panel from General Mills, MRM Worldwide and Google will showcase the results from the digital campaign, YouTube contest and ad effectiveness research.

John Williams of General Mills will provide a campaign overview, Shane Robbins of MRM Worldwide will recap the campaign strategy and Angela Reynar of Google, Inc. will highlight the ad effectiveness research, which measured brand lift, online behavior and offline sales.

Click HERE to register for and attend the event.
Password: googleCPG

Posted by Ashley Hedges
CPG Account Planner
[NFGB] Link - from Official Google CPG Blog
Related From Google Blogs:
Beta Launch: Demographic Search for TV Ads
Announcing Google C++ Mocking Framework
Get your challenge on!
Google Web Toolkit out in the wild

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