Friday, December 12, 2008

Get your challenge on!

You may have seen our post a few weeks ago about last year's global winning team for the Google Online Marketing Challenge. The five students from the University of Western Australia partnered with a local climbing gym to create a rock-solid online marketing campaign. Next year's blog post could be about you!

Registration has begun for the 2009 Google Online Marketing Challenge, and we need YOU to help us get the word out. Last year over 8,000 students participated in the Challenge, which brought AdWords into 350 classrooms in nearly 50 countries across the globe.

The Challenge is a global competition where teams of 3-6 students receive US$200 of online advertising with AdWords and then source local businesses to work with to devise a campaign. Teams outline a strategy, run their campaign, assess the results and provide the business with recommendations to further develop their online marketing. The winners are judged by an international panel of independent academics.

The challenge is a great way to get you and your classmates involved in the quickly evolving world of online marketing. It's a skill you'll want to have as you graduate and prepare to enter a tough job market. And most importantly, it's fun! Our feedback from students who participated in last year's challenge was overwhelmingly positive.

If you think your professors, lecturers or tutors might be interested in signing their classes up for the Challenge, let them know about this opportunity! The Challenge is open to any university, any discipline, at the graduate or undergraduate level. Individual teams can sign up as well as entire classes as long as a professor agrees to oversee the project. And if you'd like some help approaching your professor, here's an email template with everything they'll need to know to decide if the Challenge is right for them.

Hurry because registration for the Challenge ends January 23rd, and the competition runs between January 26th and May 22nd 2009.

Finally, be sure to visit the Online Challenge website to check out details of last years' winning campaigns!

Cynthia Benin on behalf of the Challenge team
[NFGB] Link - from Google Student Blog
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Happy holidays from Google Code!

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