You may have seen ads running on the iPhone and G1 already. That's because Google Search on these devices used to show desktop results pages modified for these phones. Recently, the Google mobile team launched new results pages formatted specifically for the iPhone. Now, advertisers will be able to display ads exclusively on these mobile devices, create campaigns for them, and get separate performance reporting. If you prefer not to show your desktop ads on these phones, you can opt out and show ads only on desktop and laptop computers.
To target ads for G1 and iPhone, go to your campaign settings tab in your AdWords account. Then for the "Device Platform" option under "Networks and Bidding," select "iPhones and other mobile devices with full internet browsers." As additional devices that use full browsers enter the market, your ads will show on those phones, too. You can visit the AdWords Help Center for more detailed instructions and watch my video below for a quick demo. If you currently have an AdWords campaign running, by default your campaign will show ads on desktop and laptop computers, as well as iPhone and G1.
Note that if you're currently running our mobile ads, this new option for desktop ads does not affect your campaign. You can still create mobile ads that show up on other mobile devices like before. For a refresher on our mobile ad formats, check out my past posts on the Google mobile blog and past videos on the mobile blog YouTube channel.
|[NFGB] Link - from Official Google Mobile Blog|
Related From Google Blogs:
Square is the new round.
An update to the AdWords alcohol policy
What do Google Reader engineers read?
3D Book Browsing: A Library in the Earth API