Tuesday, October 14, 2008

Conversion University at Emetrics DC Next Week

We're attending Emetrics DC again this year, where we've made a lot of announcements in the past, including the launch of Website Optimizer two years ago. We love this conference because it's aimed at people interested in web analytics and testing, and it brings together the power users and thought leaders in the industry including many members of the Web Analytics Association.

This year promises to be just as exciting - make sure not to miss our presentation on Wednesday October 22, What's New With Google Analytics. We're also sponsoring a few enriching events, such as:

presented by Google Analytics and Justin Cutroni
Monday, October 20

Come for a full day of training on intermediate and advanced implementation of Google Analytics delivered by Google Analytics Authorized Consultant Justin Cutroni from Epikone.
Justin will cover all the basics, including the reporting interface, and will get in-depth on campaign tracking, goal, funnel and filter set up, and e-commerce tracking. He'll also discuss using Google Analytics data to take action and optimize your online marketing efforts and your website. Then he'll touch on other Google tools you should try using, such as Website Optimizer, Ad Planner, Insights for Search, and Webmaster Tools.

To attend, simply register or modify your existing registration and pay only $295 for the entire day.

Website Optimizer Author Free Book Signings

Landing page testing is becoming an increasingly popular part of website refinement, helping business owners stop the guesswork over what design elements, copy and calls to action work best. Instead, test two or more versions and see which one works best based on your traffic and conversions. We'll be promoting two excellent books on A/B and multivariate web-page testing:
Both Bryan and Tim are Website Optimizer Authorized Consultants.

Bryan will be signing and giving away copies of his book after his 11am session on testing at the Google Analytics/Website Optimizer booth on Wednesday, October 22. Later in the day both Tim and Bryan will be signing and giving away their books after the 3pm panel on multivariate testing also at our booth, Then on Friday, October 24th, Tim Ash will be signing and giving away his book after his Landing Page Testing workshop.

Hope to see you at Emetrics. It's not too late to register!


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