Tuesday, October 28, 2008

Introducing Mobile Search with My Location

From time to time, we all need information about local businesses when we're away from our computers -- like confirming the address of a bar while on the way to meet friends. Today we're introducing Search with My Location, a new way to make searching for nearby businesses on your Windows Mobile phone faster and easier.

Previously, when you went to google.com from your phone's browser and performed a local search, the results were tailored to the last location you entered. Now, using the Gears Geolocation API, Search with My Location approximates your actual location using the same Cell ID technology used by Google maps for mobile. So if you want to find sushi nearby, just type "sushi" and Google will return local business listings around you. If you want to know the forecast, type "weather". If you want to search somewhere else, specify a location in the query like "pizza Kansas City".

We take your privacy seriously and have designed Search with My Location so that it doesn't associate your location with any personally identifiable information, even if you are logged in. We won't send your location until you explicitly opt in, and you can always opt-out from the Gears Settings under the Tools menu.

Note that some devices don't yet support My Location. For this reason, we're initially launching the feature on the devices listed in this help center article while we work with manufacturers to add support to future phone versions.

Initially, Search with My Location will be available in the US and UK. To get started, visit google.com from your phone and click on the My Location link under the search box (you may have to refresh the page to see the link). Enjoy the new feature and check out the video to see how Search with My Location can help save your thumbs!

Posted by Phil Genera, Software Engineer & Joshua Siegel, Product Manager, Google Mobile Search Team

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