Wednesday, December 17, 2008

Create Custom Dayparts in Google TV Ads Campaigns

We recently posted about a new feature called "Copy Campaign" that allows you to copy your settings from a previous campaign to a new campaign. An added bonus to this feature is the ability to customize dayparts down to a half-hour granularity.

For example, instead of targeting the 2:00 to 5:00 PM daypart, you can target 2:00 to 3:30 PM instead. Simply go into the text editor and modify the start and end times:

1. From the targeting page in campaign creation, select from the original list of dayparts

2. Select the "Advanced: Edit networks and dayparts in bulk" link

3. Edit dayparts within the editor and then select "Apply new schedule"

(Click on the image for a full-size version)

You are no longer restricted to dayparts in the system! Feel free to create as many custom dayparts as you like, as long as they do not overlap.

Posted by Ajoy Bhambani, Product Specialist for Google TV Ads

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